Business Overview
Play Happy is an independent digital game publisher based in Iran. Our primary business activity involves funding, localizing, publishing, and distributing mobile games on various storefronts (including domestic stores like Bazaar and Myket as well as global platforms).
Our Services
- Game Publishing: We partner with independent development studios to bring their mobile games to market. We proudly publish in local markets like Cafe Bazaar and Myket, as well as iOS stores like Sibche and Sib App.
- Growth Hacking & KPI Optimization: We make games better with specialized growth hacking and rigorous KPI optimizations to maximize engagement and revenue.
- Localization: We translate and adapt games for the Iranian market and MENA region.
- Marketing & PR: We handle user acquisition and store optimization for our partnered titles.
- Monetization & LiveOps: We assist developers in integrating payment gateways (like Zarrinpal) for In-App Purchases (IAP) and managing live events.
Continuous Support
We don't leave you alone with no response. We stand together until success! Our team provides continuous support, working side-by-side with your studio to guarantee your game reaches its full potential.
Continuous Support Video Placeholder
Knowledge Base & Articles
Learn more about our core philosophies for mobile game publishing.
Retention Optimization
Retention is the lifeblood of any free-to-play mobile game. We focus on late-game content, progression balancing, and daily reward systems to ensure players keep coming back week after week. By optimizing Day 1, Day 7, and Day 30 retention metrics, we build a solid foundation for sustainable revenue and community growth.
First Time User Experience (FTUE)
The first few minutes of gameplay dictate whether a user stays or churns. We rigorously analyze the First Time User Experience (FTUE) to remove friction, clarify mechanics, and deliver immediate fun. A streamlined and engaging tutorial phase dramatically improves early retention and player investment.
Conversion Rate Optimization (CRO)
Driving traffic is only half the battle; converting that traffic into installing users is critical. Through A/B testing of app store icons, screenshots, and descriptions, we refine your game's store presence. This targeted Conversion Rate Optimization (CRO) significantly lowers user acquisition costs and boosts organic discovery.
Portfolio / Published Games
A selection of titles actively supported or distributed by Play Happy:
Terms of Service & Privacy
User Privacy
Play Happy respects user privacy. Our published games may collect anonymous crash data and gameplay analytics to improve user experience. We do not sell personal data to third parties.
Payments and Refunds
All digital purchases (In-App Purchases) made within games published by Play Happy, processed through authorized Iranian payment gateways (like Zarrinpal), are tracked via unique user IDs. Refunds for digital goods and virtual currency are generally not provided once the items are consumed or used in-game, unless required by local law or in cases of technical failure on our end.
Certifications
Official certifications for Play Happy e-commerce processing: